Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17, Problem 10ALR
Summary Introduction

To discuss: The meaning of trade promotion and its objectives.

Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than public advertising and personal selling.

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