Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17, Problem 4CTE
Summary Introduction
To discuss: The reason why selection and recruitment stages of hiring process are the greatest challenges of the sales manager.
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Competing with hundreds of applicants for an interviewto secure a marketing job can be stressful and frustrating.How do you personally cope with and overcome the continuous rejection and the prospect of being unemployed?
How can private employment agencies assist in the recruitment and selection of salespeople? Who pays the fee charged by such agencies, the hiring company or the job candidate?
Why companies should use a Salary-plus-commission plans to rewards salespeople?
Chapter 17 Solutions
Contemporary Marketing (MindTap Course List)
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- How a well-organized and developed salesforce is the envy of your competitors?arrow_forwardAre most sales forces motivated/compensated to maximize revenues or profits? If you were designing a motivation/compensation system for a sales force, what would be its key components? Why?arrow_forwardWhat is the relationship between job qualifications and a company’s personal selling approach?arrow_forward
- List and discuss the three types of sales presentation discussed in Chapter 5. Imagine you have recently been employed as a Sales Consultant for a Prestigious Fashion Company located in downtown Atlanta. During the weekly morning huddles, your manager observed that you are always the first of the team members to join the meeting, and you always appear very enthusiastic. She also realized the level of interest you exhibit, as you often volunteer with suggestions and ask relevant questions pertaining to ways to increase sales and promote customers’ retention. After one of the huddles, your boss asked you to be the speaker for an upcoming sales presentation to an audience of 120 elite women prospects, who have expressed great interest for the new line of women’ sneakers. Discuss which of the 3 presentation types you will use. Why? ] Please note, that responses must include relevant personal selling concepts to support the claim for presentation type. Quote Professional selling 1st…arrow_forwardYou have been given the task of recruiting a sales person for a new product line that your company wishes to sell. Using elements of the Selling Philosophy as your guide, write a job description for this sales person.arrow_forwardwhy might someone want to pursue a career in sales? why not?arrow_forward
- You were recently hired as a new sales manager and are about to conduct your first evaluations of individual salespeople. You have called a sales staff meeting to explain what you plan to do. How would you plan to use salesperson job satisfaction in your evaluations?arrow_forwardHow can a sales Manager reward a Sales Team to increase profitability for the organization.arrow_forwardHow does writing an effective application/ cover letter benefit you?arrow_forward
- What is the relationship of compensation systems in the motivation of a new salesperson?arrow_forwardIn your capacity as a PR practitioner , explain to the CEO and top management what your work assignment entailarrow_forwardHow do situational factors affect sales leadership? What are the best practices that sales managers can follow to create an effective salesforce? What is the difference between management and leadership of a salesforce?arrow_forward
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