Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17, Problem 5ALR
Summary Introduction
To discuss: The role of sales incentives.
Sales incentives are the free samples, presentation or demonstration of product offered to customers to build the relationship and to have long-term sales commitments.
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Contemporary Marketing (MindTap Course List)
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