Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17, Problem 1C
Summary Introduction
Case summary:
Person S promotes his own brands using social media. As many people are using social media he uses many techniques to promote his brand. Because of the techniques, there were many followers in social media. The main advantage of social media is that he could talk directly with his fans. His main strategy was to infuse the promotional message with his own personality.
To discuss: The reasons for buying the products after the promotional message made by Person S.
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Contemporary Marketing (MindTap Course List)
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