EBK MANAGEMENT, LOOSE-LEAF VERSION
EBK MANAGEMENT, LOOSE-LEAF VERSION
13th Edition
ISBN: 8220103768115
Author: DAFT
Publisher: YUZU
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Chapter 17, Problem 7DQ
Summary Introduction

To determine:

Steps to be taken to handle negative publicity.

Introduction:

Bad publicity might easily destroy reputations in a flash quicker than ever before now with the advancement of technology. With the boom of the internet and social media a bad press might spread an idea within a second to millions of people. Even though we cannot take back the whole bunch of ill effects of a false or bad publicity we still can minimize the damages.

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