Chapter 17, Problem 10DQ

Summary Introduction

To determine:

Different ways Twitter might be incorporated to organization communication.

Introduction:

Twitter is a social networking service which is free in charge and can be used to send and receive short messages within a specific entity. Utilizing Twitter for communication of all things business with the customers may bring about increased traffic and more loyal customers. As the number of followers begins to rise, the business may be able to attract a number of current and potential customers both rapidly, and efficiently. Whilst being an excellent mediator for the business to get in touch with its customers, Twitter also provides a path for people to get to know more information and clarify any inquiries.