The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling. A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter. An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Question

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Answer 1

Question

Chapter 17, Problem 1ALR

Summary Introduction

To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.

A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Expert Solution & Answer

Explanation of Solution

The following are the given factors:

• Geographic market concentration
• Length of marketing channels
• Degree of product technical complexity

The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:

Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.

Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.

Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.

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Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

Answer 2

Question

Chapter 17, Problem 1ALR

Summary Introduction

To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.

A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Expert Solution & Answer

Explanation of Solution

The following are the given factors:

• Geographic market concentration
• Length of marketing channels
• Degree of product technical complexity

The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:

Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.

Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.

Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.

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Answer 3

Question

Chapter 17, Problem 1ALR

Summary Introduction

To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.

A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Expert Solution & Answer

Explanation of Solution

The following are the given factors:

• Geographic market concentration
• Length of marketing channels
• Degree of product technical complexity

The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:

Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.

Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.

Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.

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Answer 4

Question

Chapter 17, Problem 1ALR

Summary Introduction

To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.

A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Expert Solution & Answer

Explanation of Solution

The following are the given factors:

• Geographic market concentration
• Length of marketing channels
• Degree of product technical complexity

The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:

Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.

Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.

Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.

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Answer 5

Chapter 17, Problem 1ALR

Summary Introduction

To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.

A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Expert Solution & Answer

Explanation of Solution

The following are the given factors:

• Geographic market concentration
• Length of marketing channels
• Degree of product technical complexity

The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:

Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.

Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.

Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.

Answer 6

Chapter 17, Problem 1ALR

Summary Introduction

To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.

A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Expert Solution & Answer

Explanation of Solution

The following are the given factors:

• Geographic market concentration
• Length of marketing channels
• Degree of product technical complexity

The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:

Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.

Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.

Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.

Answer 7

Chapter 17, Problem 1ALR

Summary Introduction

To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.

A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

Answer 8

Expert Solution & Answer

Explanation of Solution

The following are the given factors:

• Geographic market concentration
• Length of marketing channels
• Degree of product technical complexity

The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:

Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.

Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.

Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 17 - Prob. 1ALR Ch. 17 - Prob. 2ALR Ch. 17 - Prob. 3ALR Ch. 17 - Prob. 4ALR Ch. 17 - Prob. 5ALR Ch. 17 - Prob. 6ALR Ch. 17 - Prob. 7ALR Ch. 17 - Prob. 8ALR Ch. 17 - Prob. 9ALR Ch. 17 - Prob. 10ALR

Concept explainers

Explanation of Solution

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