EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 17, Problem 1ALR
Summary Introduction
To discuss: The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling.
A two way communication used to interact between the seller and buyer on a motive to make sales are termed as personal selling, that is face-to-face encounter.
An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.
Expert Solution & Answer
Explanation of Solution
The following are the given factors:
- • Geographic market concentration
- • Length of
marketing channels - • Degree of product technical complexity
The way each of the following factors have an impact on the decision to highlight advertising and sales promotion or personal selling are as follows:
Geographic market concentration: This factor affect the decision due to number of employees, who are necessary to cover large regions and travel expense.
Length of marketing channels: This affects the decision due to the number of intermediaries and businesses included, it is necessary to deal with many persons at each place, and the travel expenses.
Degree of product technical complexity: This affects the decision because it requires skilled persons to handle personal selling visits, require equipment’s for presenting or demonstrating the product, and includes travel expense for sales people.
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Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
_____ is the strategy of increasing sales by introducing new products into new markets.
Question 10Answer
a.
Product penetration
b.
Market penetration
c.
Product development
d.
Product development
Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
Chapter 17 Solutions
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