EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 17, Problem 2C
Summary Introduction
Case summary:
Person S promotes his own brands using social media. As many people are using social media he uses many techniques to promote his brand. Because of the techniques, there were many followers in social media. The main advantage of social media is that he could talk directly with his fans. His main strategy was to infuse the promotional message with his own personality.
To discuss: Whether Person X agrees with the given statement and reason behind it.
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Chapter 17 Solutions
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