EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 17, Problem 10ALR
Summary Introduction
To discuss: The meaning of trade promotion and its objectives.
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than public advertising and personal selling.
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Chapter 17 Solutions
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