EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
Book Icon
Chapter 17, Problem 5ALR
Summary Introduction

To discuss: The role of sales incentives.

Sales incentives are the free samples, presentation or demonstration of product offered to customers to build the relationship and to have long-term sales commitments.

Blurred answer
Students have asked these similar questions
What is the role of a sales incentive?
How does relationship marketing work?
What is actually marketing mix? How does it relate to product and price? What is the target market?