EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 17, Problem 5ALR
Summary Introduction
To discuss: The role of sales incentives.
Sales incentives are the free samples, presentation or demonstration of product offered to customers to build the relationship and to have long-term sales commitments.
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