EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 17, Problem 8ALR
Summary Introduction
To discuss: The role of sales promotion in marketing effort.
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.
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Chapter 17 Solutions
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