Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes. They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows. To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

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Answer 1

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Identity the primary target market for your shampoo and provide your justification.

Answer 2

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Answer 3

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Answer 4

Question

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

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Answer 5

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

Answer 6

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

Answer 7

Chapter P6, Problem 1QCT

Summary Introduction

Case summary:

Company S marketers involves in integrated marketing communication with each brand television and across most of its programming. The main target audience of their network are women at the age of 25 to 54. Advertising at food network is more interactive and complex than advertising in traditional televisions. Because viewers are so connected to the content of the show. The recipes are made available on the network website or advertiser’s website that helps the customer for easy access and try those recipes.

They also want to advertise in the Social media F to create awareness and sales promotion. Sales promotion is one of the important part of the business that has more opportunity to generate buzz. They also created an interactive promotion among the viewers that created buzz for the local truck businesses and for the shows.

To discuss: If Person X is a food network marketer, the way he would sate the networks overall marketing message.

Answer 8

Expert Solution & Answer

Explanation of Solution

According to Person X, the overall marketing message of food network would touch on the passion, learning more about cooking, lifestyle, and interest. Therefore, the marketing message as a food network marketer would be “food network offers to learn more about food and cooking” or “live to cook potential with food network” or “follow the passion and interest on cooking in food network”.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. P6 - Prob. 1QCT Ch. P6 - Prob. 2QCT Ch. P6 - Prob. 3QCT Ch. P6 - Prob. 4QCT

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