EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 16, Problem 2C
Summary Introduction
Case summary:
Many say and think that every advertising agency is of full freedom to the employees without any restrictions on the work place, time and code. But this is was strictly enforced in Person R’S group. It is named as Advertising Age’s Best Places to Work.
Later Person R relaxed some of his rules in the agency like dress code, encourages face to face communication rather than mails and messages, treating every employee on a same scale. His agency also offered any who served 20 years with the company can take the agency plane to a family trip.
Characters in the case:
- Agency R
- Person R
To discuss: Whether Person X agrees with the statement or not.
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Chapter 16 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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