EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 16, Problem 4ALR
Summary Introduction
To identify: The channels or direct
Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.
The four types of distribution channels:
- • Direct channel
- • Channels using marketing intermediaries
- • Dual distributions
- • Reverse channels
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