EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 16, Problem 10ALR
Summary Introduction
To discuss: The way marketers would assesses the promotional effectiveness.
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.
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