EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
expand_more
expand_more
format_list_bulleted
Question
Chapter 16, Problem 5ALR
Summary Introduction
To discuss: The way that the nature of the market for the organization products or services affects the selection of a promotion method.
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients on a whole.
The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What are the factors that affect a marketer’s choice of sales promotion method?
what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?
When working on promotion for your product/service, why is it important to consider the economic challenges of your target market?
Chapter 16 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
Knowledge Booster
Similar questions
- What are some potential drawbacks or risks associated with using sales promotion?arrow_forwardHow would you simple but detailed describe to someone unfamiliar with marketing what marketing is? Compare and contrast Marketing with selling, promotion, and Advertising.arrow_forwardWhat are the primary aims and objectives that a well-crafted product promotion strategy aims to achieve for a successful marketing campaign ?arrow_forward
- Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?arrow_forwardConsider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.arrow_forwardFind an example of each type of consumer sales promotion tool. Explain how you obtained the promotion (that is, how did the marketer distribute it to consumers?) and what you think the marketer was trying to achieve withthe sales promotion tool.arrow_forward
- Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?arrow_forwardWhat types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?arrow_forwardIf a business wants to gain media attention, make a memorable and positive connection with its target audience, and take a little risk or be a bit edgy, then which type of marketing tool would fit best for its marketing campaign?arrow_forward
- For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.arrow_forwardThink of a company or social campaign that has caught your attention and assess it using the 4 Ps of marketing (product, place, price, and promotion).arrow_forwardHow can a firm create a cohesive and integrated sales promotion strategy that aligns with the overall business objectives and brand identity?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
