The way that the nature of the market for the organization products or services affects the selection of a promotion method. Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients on a whole. The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

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Chapter 16, Problem 5ALR

Summary Introduction

To discuss: The way that the nature of the market for the organization products or services affects the selection of a promotion method.

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients on a whole.

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

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