EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 16, Problem 7ALR
Summary Introduction

To discuss: The different types of emotional appeals used by advertisers and their pitfalls and benefits.

An advertisement is an announcement made in public to promote their product or service through television advertisements, radio advertisements, and advertising campaigns.

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1 What are some common emotional appealsused in advertising?
Are we considering the emotional implications of the ad and/or the use of our product?
What does it mean that advertising is intended to persuade? How do different ads persuade in different ways?
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