Case summary: Company SG was started in the late 1970s as a data recovery backup place for the Company SO. That division was rolled off into its own organization and started overhauling customers of various kinds and sizes. Company SG is currently one of the main programming and servicing organizations.
In the previous decade, Company SG has done well regardless of confronting numerous industry difficulties, for example, government guidelines and globalization. Company SG decided to profoundly change its sales force and procedure while times were great, as opposed to pause and be compelled to do as such. The case diagrams the subtleties of that change.
Characters in the case: Company SG.
To discuss: The challenges faced by Company SG that impacted sales productivity.
Sales promotion is the way toward influencing a potential customer to purchase the item. It is intended to be utilized as an interim strategy to increase sales, where it is hardly reasonable as a technique for structure continuing customer loyalty.
Want to see the full answer?
Check out a sample textbook solution
Chapter 16 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
- What are the positive and negative aspects of SunGard’s new sales force structure?arrow_forwardBeing a new Director of Digital (Marketing/Advertising) at a startup. In few sentances explain an effective digital marketing funnel you have built.arrow_forwardFor each of the following, identify and describe threetechniques and give several examples: (a) consumer salespromotion methods and (b) trade sales promotion methods.arrow_forward
- DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!! AND REPORT! Watch the video (https://www.you tube.com/ watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER COMPREHENSIVE AND CHANGE THE X IN YT TO BE VALID SINCE THIS WON'T BE POSTED WITH AN EXTERNAL LINK SATISFY ALL…arrow_forwardImagine you are explaining the difference between digital marketing and e-commerce to a marketing manager. How would you explain these two terms with real examples?arrow_forwardIf Google is Pinterest's main rival, how come?For what reasons does Pinterest prioritize development of mobile-friendly features and offerings?arrow_forward
- A company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.arrow_forwardHow would digital marketing analytics improve the digital marketing capabilities for a brand?arrow_forwardANSWER AS SOON AS POSSIBLE PLEASE why is video marketing important and effective as a business strategy?arrow_forward
- why growth sales is important in a company?arrow_forwardWhen do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.arrow_forwardExplain any four (4) requirements for an effective digital/internet marketing.arrow_forward
