Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.13AC
Summary Introduction

To determine: The number of salespeople Company W needs.

The selling process is the sequence of steps pursued by a salesperson while selling an item. This process is a finished cycle which begins from recognizing the customers to finalizing the negotiations with them.

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In your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner?  Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?
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