Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.5DQ
Summary Introduction

To discuss: The meaning of sales promotion and the growth as a short-term consumer promotion tool.

Sales promotion is the way toward influencing a potential customer to purchase the item. It is intended to be utilized as an interim strategy to increase sales, where it is hardly reasonable as a technique for structure continuing customer loyalty.

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