Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.24MML
Summary Introduction

To discuss: On the team selling, its importance, and its pitfalls.

Introduction:

The team selling is utilizing the teams of people from finance, marketing, sales, technical support, engineering, and even top management to service complex, and large accounts.

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