The meaning of personal selling and the role in company’s promotion mix. The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

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Answer 1

Question

Chapter 16, Problem 16.1DQ

Summary Introduction

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Expert Solution & Answer

Explanation of Solution

Personal selling: It is a procedure wherein an individual salesman works individually with a customer to attempt to equal an item to their requirements. This sales limitation is experienced by numerous organizations in the retail business and in B2B sales.

The role in company’s promotion mix are as follows:

Prospecting: It is a process of attempting to discover new customers.
Communicating: It is a process of communicating with the current and potential customers about the product variety.
Selling: It is a process to interact with the customer, addressing queries and endeavouring to close the sale.
Servicing: It is a process of offering help and service to the customers in the period up to conveyance and after sale.
Information gathering: This process comprises of acquiring data about the market to response into the marketing planning process.
Allocating: During the time of product deficiency, the sales force may have the ability to choose how accessible stocks are dispensed.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

Answer 2

Question

Chapter 16, Problem 16.1DQ

Summary Introduction

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Expert Solution & Answer

Explanation of Solution

Personal selling: It is a procedure wherein an individual salesman works individually with a customer to attempt to equal an item to their requirements. This sales limitation is experienced by numerous organizations in the retail business and in B2B sales.

The role in company’s promotion mix are as follows:

Prospecting: It is a process of attempting to discover new customers.
Communicating: It is a process of communicating with the current and potential customers about the product variety.
Selling: It is a process to interact with the customer, addressing queries and endeavouring to close the sale.
Servicing: It is a process of offering help and service to the customers in the period up to conveyance and after sale.
Information gathering: This process comprises of acquiring data about the market to response into the marketing planning process.
Allocating: During the time of product deficiency, the sales force may have the ability to choose how accessible stocks are dispensed.

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Answer 3

Question

Chapter 16, Problem 16.1DQ

Summary Introduction

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Expert Solution & Answer

Explanation of Solution

Personal selling: It is a procedure wherein an individual salesman works individually with a customer to attempt to equal an item to their requirements. This sales limitation is experienced by numerous organizations in the retail business and in B2B sales.

The role in company’s promotion mix are as follows:

Prospecting: It is a process of attempting to discover new customers.
Communicating: It is a process of communicating with the current and potential customers about the product variety.
Selling: It is a process to interact with the customer, addressing queries and endeavouring to close the sale.
Servicing: It is a process of offering help and service to the customers in the period up to conveyance and after sale.
Information gathering: This process comprises of acquiring data about the market to response into the marketing planning process.
Allocating: During the time of product deficiency, the sales force may have the ability to choose how accessible stocks are dispensed.

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Answer 4

Question

Chapter 16, Problem 16.1DQ

Summary Introduction

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Expert Solution & Answer

Explanation of Solution

Personal selling: It is a procedure wherein an individual salesman works individually with a customer to attempt to equal an item to their requirements. This sales limitation is experienced by numerous organizations in the retail business and in B2B sales.

The role in company’s promotion mix are as follows:

Prospecting: It is a process of attempting to discover new customers.
Communicating: It is a process of communicating with the current and potential customers about the product variety.
Selling: It is a process to interact with the customer, addressing queries and endeavouring to close the sale.
Servicing: It is a process of offering help and service to the customers in the period up to conveyance and after sale.
Information gathering: This process comprises of acquiring data about the market to response into the marketing planning process.
Allocating: During the time of product deficiency, the sales force may have the ability to choose how accessible stocks are dispensed.

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Answer 5

Chapter 16, Problem 16.1DQ

Summary Introduction

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Expert Solution & Answer

Explanation of Solution

Personal selling: It is a procedure wherein an individual salesman works individually with a customer to attempt to equal an item to their requirements. This sales limitation is experienced by numerous organizations in the retail business and in B2B sales.

The role in company’s promotion mix are as follows:

Prospecting: It is a process of attempting to discover new customers.
Communicating: It is a process of communicating with the current and potential customers about the product variety.
Selling: It is a process to interact with the customer, addressing queries and endeavouring to close the sale.
Servicing: It is a process of offering help and service to the customers in the period up to conveyance and after sale.
Information gathering: This process comprises of acquiring data about the market to response into the marketing planning process.
Allocating: During the time of product deficiency, the sales force may have the ability to choose how accessible stocks are dispensed.

Answer 6

Chapter 16, Problem 16.1DQ

Summary Introduction

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Expert Solution & Answer

Explanation of Solution

Personal selling: It is a procedure wherein an individual salesman works individually with a customer to attempt to equal an item to their requirements. This sales limitation is experienced by numerous organizations in the retail business and in B2B sales.

The role in company’s promotion mix are as follows:

Prospecting: It is a process of attempting to discover new customers.
Communicating: It is a process of communicating with the current and potential customers about the product variety.
Selling: It is a process to interact with the customer, addressing queries and endeavouring to close the sale.
Servicing: It is a process of offering help and service to the customers in the period up to conveyance and after sale.
Information gathering: This process comprises of acquiring data about the market to response into the marketing planning process.
Allocating: During the time of product deficiency, the sales force may have the ability to choose how accessible stocks are dispensed.

Answer 7

Chapter 16, Problem 16.1DQ

Summary Introduction

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Answer 8

Expert Solution & Answer

Explanation of Solution

Personal selling: It is a procedure wherein an individual salesman works individually with a customer to attempt to equal an item to their requirements. This sales limitation is experienced by numerous organizations in the retail business and in B2B sales.

The role in company’s promotion mix are as follows:

Prospecting: It is a process of attempting to discover new customers.
Communicating: It is a process of communicating with the current and potential customers about the product variety.
Selling: It is a process to interact with the customer, addressing queries and endeavouring to close the sale.
Servicing: It is a process of offering help and service to the customers in the period up to conveyance and after sale.
Information gathering: This process comprises of acquiring data about the market to response into the marketing planning process.
Allocating: During the time of product deficiency, the sales force may have the ability to choose how accessible stocks are dispensed.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 16 - Prob. 16.1DQ Ch. 16 - Prob. 16.2DQ Ch. 16 - Prob. 16.3DQ Ch. 16 - Prob. 16.4DQ Ch. 16 - Prob. 16.5DQ Ch. 16 - Prob. 16.6CTE Ch. 16 - Prob. 16.7CTE Ch. 16 - Prob. 16.8CTE Ch. 16 - Prob. 16.9AC Ch. 16 - Prob. 16.10AC

The meaning of personal selling and the role in company’s promotion mix. The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Concept explainers

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Explanation of Solution

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Chapter 16 Solutions

The meaning of personal selling and the role in company’s promotion mix. The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Concept explainers

To discuss: The meaning of personal selling and the role in company’s promotion mix. The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.

Explanation of Solution

Want to see more full solutions like this?

Chapter 16 Solutions

To discuss: The meaning of personal selling and the role in company’s promotion mix.

The promotion mix is fundamentally what promoting involves just as how promoting is adequately done. It contains of personal selling, public relations, advertising, sales promotion and direct marketing.