MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 15.3, Problem 15.3LO
Summary Introduction

To discuss: The factors the marketing executives consider while choosing and managing the marketing channel inclusive of legal restrictions.

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use.

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