MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Concept explainers
Question
Chapter 15, Problem 1AMK
Summary Introduction
To identify: The utility in the given statement
Introduction:
The benefit which the consumer gets from the purchase of a product is termed as utility.
Expert Solution & Answer
Explanation of Solution
Given information:
CC Company stores chemicals at large quantities. The company blends the chemicals as per the customer’s request and company delivers it within 24 hours to the customers from the time of order.
Explanation:
Retailers provide various utilities as follows:
- Time utility
- Place utility
- Form utility
- Possession utility
- Time utility refers to the availability of the time given to the consumers to avail the services of the retailers that is it can be open of 24/7.
- Place utility refers to the location of the stores.
- Form utility refers to the alteration or production of goods and services to match the customer’s specification.
- Possession utility refers to the facilities of possible purchase that is door delivery.
Here, the company uses the time utility to deliver the orders to the customers with the 24 hours of ordering. When a product is delivered by the retailer to the warehouse of the customer, then it is possession utility. The company uses form utility when it blends the chemicals according to their specifications.
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Chapter 15 Solutions
MARKETING >CUSTOM< (PB)
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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