MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 15.3, Problem 15.6LR
Summary Introduction

To discuss: The three questions a marketing executive consider while choosing the intermediaries and marketing channels

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.

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