The reason for business products shorter than the channels for consumers’ products. Introduction: Producers use many alternative ways for the product to get the efficient way to reach the buyer. This leads to many differences between the channels for consumers’ products and business products.

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Chapter 15.2, Problem 15.4LR

Summary Introduction

To discuss: The reason for business products shorter than the channels for consumers’ products.

Introduction:

Producers use many alternative ways for the product to get the efficient way to reach the buyer. This leads to many differences between the channels for consumers’ products and business products.

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