MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 15, Problem 2AMK
Summary Introduction
To discuss: The type of information’s and decisions on the given statement.
Introduction:
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Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?
Miniproject 1
Select a good that you, as a consumer, would like to purchase
in the next week or so. Shop for this product both online and
at a physical retailer.
Which of the following is the term for “the sequence of actions or touch points a seller executes over a period of time to engage with a prospect”?
Chapter 15 Solutions
MARKETING >CUSTOM< (PB)
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as “ship to store” from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? Explain your answer, and consider the marketing functions that are involved in electronic purchases and who performs them. What will the businesses’ need to be concerned with in the future?arrow_forwardExamine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forwardIf a merchandising company has a beginning inventory of $400,000 and an ending inventory of$200,000, and the company purchased $1,600,000 of inventory during the month, what is the company’s cost of goods sold?arrow_forward
- Where does the manager of a pharmacy find the information on kinds, types and prices of drugs his customers want? Please answer at your own easy words.arrow_forwardDescribe one product (with an actual example) that uses "exclusive distribution". Your answer must demonstrate a thorough knowledge and understanding of “exclusive distribution”. You cannot use examples already given!arrow_forwardYou are a salesperson for "Mr. Coffee"...your business is supplying offices and businesses with coffee makers (regular and single use), coffee, tea and supplies. You are visiting a potential new customer, Wilson Sales Ltd., who is having problems with their current supplier of coffee (a competitor of yours called Coffee Unlimited). Because of the current supplier, Wilson Sales Ltd. often runs out of coffee, sometimes the machines break down, employees & guests wait a long time...what are 2 each of Situation, Problem, Implication & Need-Payoff questions that you can ask?arrow_forward
- A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.arrow_forwardWhat role do physical distribution and supply chain management play in attracting and satisfying customers?arrow_forwardSince 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom Rack has been successful in applying the four Ps to its retail strategy. The stores stock high-quality merchandise from well-known designers at discounted prices, creating the “treasure hunt”: the search through ever-changing merchandise for “things they didn’t know they had to have when they walked in.” Nordstrom also sells its products on its website, and on a flash sale site called Hautelook. · Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt”arrow_forward
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