Operations and Supply Chain Management 9th edition
9th Edition
ISBN: 9781119320975
Author: Roberta S. Russell, Bernard W. Taylor III
Publisher: WILEY
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Textbook Question
Chapter 15, Problem 14Q
What are the capabilities of customer relationship management software? How do ERP and CRM relate?
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Scenario
You have been given a task to create a demand forecast for the second year of sales of a premium outdoor grill.
Accurate forecasts are important for many reasons, including for the company to ensure they have the materials
they need to create the products required in a certain period of time. Your objective is to minimize the forecast
error, which will be measured using the Mean Absolute Percentage Error (MAPE) with a goal of being below 25%.
You have historical monthly sales data for the past year and access to software that provides forecasts based on
five different forecasting techniques (Naïve, 3-Month Moving Average, Exponential Smoothing for .2, Exponential
Smooth for .5, and Seasonal) to help determine the best forecast for that particular month. Based on the given
data, you will identify trends and patterns to create a more accurate forecast.
Approach
Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next…
Approach
Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next
month.
Remember to select the forecasting technique that produces the forecast error nearest to zero. For example:
a. Naïve Forecast is 230 and the Forecast Error is -15.
b. 3-Month Moving Forecast is 290 and the Forecast Error is -75.
c. Exponential Smoothing Forecast for .2 is 308 and the Forecast Error is -93.
d. Exponential Smoothing Forecast for .5 is 279 and the Forecast Error is -64.
e. Seasonal Forecast is 297 and the Forecast Error is -82.
The forecast for the next month would be 230 as the Naïve Forecast had the Forecast Error closest to zero with a
-15. This forecasting technique was the best performing technique for that month. You do not need to do any
external analysis-the forecast error for each strategy is already calculated for you in the tables below.
Naïve
Month Period
Actual
Demand
Naïve Forecast
Error
3-
Month
Moving
Forecast
3-
Month
Moving…
Scenario
You have been given a task to create a demand forecast for the second year of sales of a premium outdoor grill.
Accurate forecasts are important for many reasons, including for the company to ensure they have the materials
they need to create the products required in a certain period of time. Your objective is to minimize the forecast
error, which will be measured using the Mean Absolute Percentage Error (MAPE) with a goal of being below 25%.
You have historical monthly sales data for the past year and access to software that provides forecasts based on
five different forecasting techniques (Naïve, 3-Month Moving Average, Exponential Smoothing for .2, Exponential
Smooth for .5, and Seasonal) to help determine the best forecast for that particular month. Based on the given
data, you will identify trends and patterns to create a more accurate forecast.
Approach
Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next…
Chapter 15 Solutions
Operations and Supply Chain Management 9th edition
Ch. 15 - Describe a production environment in which MRP...Ch. 15 - Explain with an example the difference between...Ch. 15 - What are the objectives, inputs, and outputs of an...Ch. 15 - How is a master production schedule created, and...Ch. 15 - What is the purpose of phantom bills, K-bills, and...Ch. 15 - What type of information is included in the item...Ch. 15 - Describe cycle counting. How does it improve...Ch. 15 - Describe the MRP process, including netting,...Ch. 15 - What are the inputs to capacity requirements...Ch. 15 - Discuss several assumptions of MRP and how they...
Ch. 15 - Explain how MRP could be applied to (a) the...Ch. 15 - How does MRP differ from ERP? Find a description...Ch. 15 - What are the capabilities of customer relationship...Ch. 15 - What ate the capabilities of supply chain...Ch. 15 - What is PLM? How does it relate to other business...Ch. 15 - Describe how the ERP systems from two different...Ch. 15 - Discuss the scope of ERP and difficulties in...Ch. 15 - Referring to the product structure diagram for...Ch. 15 - Construct a multilevel bill of material for...Ch. 15 - The classic One-Step step stool shown in the next...Ch. 15 - Draw a product structure diagram from the...Ch. 15 - Product A is assembled from two units of S1 and...Ch. 15 - The popular Racer Scooter comes in a variety of...Ch. 15 - Draw a product structure diagram from the bill of...Ch. 15 - Prob. 8PCh. 15 - Use the product structure diagram for item X shown...Ch. 15 - Kids World sells outdoor play equipment for...Ch. 15 - Complete the following MRP matrix for item A:Ch. 15 - Complete the following MRP matrix for Item X....Ch. 15 - Complete the MRP matrix below, then answer the...Ch. 15 - Alpha Corp. (a spinoff of Alpha Beta) makes...Ch. 15 - Just ERP Just Sofas (JS) had begun the year full...Ch. 15 - Just ERP Just Sofas (JS) had begun the year full...Ch. 15 - Just ERP Just Sofas (JS) had begun the year full...Ch. 15 - Just ERP Just Sofas (JS) had begun the year full...
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