Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13.1, Problem 13.1AQ
Summary Introduction

To determine: The economic and social factors which made the selling era approach appropriate.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole..

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