Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13, Problem 4DWS
Summary Introduction

To discuss: The various pizza brands and identifying the target market and appeals for each brand.

Introduction:

A word, letter, or a gathering of words, or letters that differentiates one merchant’s products and enterprises from those of contender is termed as a brand name.

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