Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13, Problem 3DWS
Summary Introduction

To discuss: The four things, which can be done for winning back the loyalty of past customers.

Introduction:

Many times changes takes place in the economy, and when the economy slows down, the marketers try to offer the products that are less expensive and are more tailored to consumers with the modest incomes.

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