Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13, Problem 4CT
Summary Introduction

To think critically about: The needs that are not met by businesses, whether there are enough people with similar needs to attract an organization and the way it can be found out.

Introduction: Marketing is an activity in which set of programs are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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