Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13, Problem 1DWS
Summary Introduction

To discuss: The effective marketing mix for a new electric car or a brushless car wash for the neighborhood.

Introduction: The factors that go into marketing which are program, product, price, and promotion are termed as marketing mix. These are the basic elements of marketing.

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