Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13, Problem 2DWS
Summary Introduction

To discuss: The type of product or service people need near the campus and the way marketing of that new product or service can be done.

Introduction: Marketing is an activity in which set of programs are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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Increasing and optimising customer loyalty and retention is a major part of any successful business strategy. Please provide two examples of companies that use this strategy and explain why they do so.
Type the correct answer in the box. Spell all words correctly. Which business model sells goods or services to buyers who then resell or use them for business purposes? The sell goods or services to buyers who then resell or use them for business purposes.
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