Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 13, Problem 2DWS
Summary Introduction
To discuss: The type of product or service people need near the campus and the way marketing of that new product or service can be done.
Introduction: Marketing is an activity in which set of programs are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Increasing and optimising customer loyalty and retention is a major part of any successful business strategy. Please provide two examples of companies that use this strategy and explain why they do so.
Type the correct answer in the box. Spell all words correctly. Which business model sells goods or services to buyers who then resell or use them for business purposes? The sell goods or services to buyers who then resell or use them for business purposes.
Please help.
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.3 - Prob. 13.3BQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TP
Ch. 13.4 - Prob. 6TPCh. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DWSCh. 13 - Prob. 2DWSCh. 13 - Prob. 3DWSCh. 13 - Prob. 4DWSCh. 13 - Prob. 5DWSCh. 13 - Prob. 1TITCh. 13 - Prob. 2TITCh. 13 - Prob. 3TITCh. 13 - Prob. 4TITCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- What can be a particular product (goods or service) that can be offered in the market that can eventually gain customers' loyalty?arrow_forwardPromote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…arrow_forwardIf your target market are students, What do they need? What do they want? What products can you offer them? What services can you offer them?arrow_forward
- One of your friends is contemplating opening food cart near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.arrow_forwardWho is currently purchasing your products or services? Explain your answer. What audience will be interested in purchasing the product in future? Explain your answer. Where would individuals purchase your products or services from? Explain your answer. Who is the main competitor? Explain your answer. What upgrades could be made to your products or services to make it better? Explain your answer.arrow_forwardHow do you allow your business to match your customers' needs with your products andservices?arrow_forward
- What might convince your current customers to switch to one of your competitors?arrow_forwardThe picture is an illustration of targeting potential market and a potential market need. To identify your new potential markets, you consider every target demographic that you currently sell, as well as those which are not yet targeted. Consider yourself as an entrepreneur and ask the following questions. 1. What other products do my customers need now? 2. What related products will they need in the future? 3. Who else could make use of the products I am selling now? 4. What demographic information do I have with my current customers?arrow_forwardThere are literally 100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals. The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…arrow_forward
- "Don't find customers for your products, find products for your customers" is a famous quote by Seth Godin to help entrepreneurs develop beneficial goods and services for consumers. Reflect on this quote and elaborate it in your own words.arrow_forwardThink of a new or revised product or service that you would like to see on the market. Discuss the implications of producing that product or service relative to legal, ethical, environmental, profitability, competitive, design, and production issuesarrow_forwardWhich HA DHCP options do you think would be best for your business, and why? What makes it better? Is there anything bad about it? Why is it better than similar products? If DHCP stopped working on your network, how soon do you think you'd find out about it? How soon would you notice if your home's DHCP stopped working?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios