Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 13, Problem 15QA
Summary Introduction
To determine: The ways in which marketers pretest and posttest their ads.
Introduction:
Pretesting: The other name of pretesting is copy testing which is being done before launching the advertisements in the market. It is a specialized field in the
Post testing: It is being done to know to what extent the ad fulfilled the goals of the advertisement. It is being done after launching the advertisement in the market to record the feedbacks of customers.
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Marketing: Real People, Real Choices (9th Edition)
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