Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 13, Problem 12QA
Summary Introduction
To define: Define media planning and strengths and weaknesses of traditional media.
Introduction: Media planning means selecting the media as a platform in order to present their product or services to customers. In this processes marketers usually analyze the when, where and how the advertisement will be displayed, so it become more effective in increasing the maximum engagement.
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Marketing: Real People, Real Choices (9th Edition)
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