The term Consumer-Generated Advertising (CGA) and its advantages, crowdsourcing and its usage in advertising, and native advertising Introduction: Consumer-Generated Advertisingis the brand content created by the users of that brand. It is also called as User-Generated Content (UGC). Crowdsourcing is engaging a large group of people or crowd having a common understanding or goal so that the crowd could collectively contribute with ideas, time, expertise, or funds for a project or a cause. Native advertising is a kind of advertising in which paid ads are used which are aligned with the looks, feel, style, and the function of the format of the media used.

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Chapter 13, Problem 9QA

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To define: The term Consumer-Generated Advertising (CGA) and its advantages, crowdsourcing and its usage in advertising, and native advertising

Introduction:Consumer-Generated Advertisingis the brand content created by the users of that brand. It is also called as User-Generated Content (UGC).

Crowdsourcing is engaging a large group of people or crowd having a common understanding or goal so that the crowd could collectively contribute with ideas, time, expertise, or funds for a project or a cause.

Native advertising is a kind of advertising in which paid ads are used which are aligned with the looks, feel, style, and the function of the format of the media used.

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