Chapter 13, Problem 3QA

Summary Introduction

To determine: The elements of the promotion mix and ways in which they are used to deliver personal and mass appeals.

Introduction:Elements of promotional mix are used to as a tool for a particular company to make their products reach to as many people as possible. Such elements work as a component to make any product/service a successful one by making it reach to most of the people and increasing the possibility of people making the purchase decision. There are mainly 5 elements of promotion mix such as Advertising, public relations, Personal selling, Publicity, and Sales promotion.