EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 13, Problem 13.4DQ
Summary Introduction

To discuss: The manner in which wholesalers increase their value in channel of distribution.

Wholesaler:

Wholesaler is a firm or person who purchases huge quantity of goods from various producers, stores the goods in warehouse and resells them to the retailers.

A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved from delivery of a product to the final consumers.

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