EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 13, Problem 13.14MA
Summary Introduction

Case summary:

To make sales, goods are needed by the retailers. The biggest asset is the retailer’s inventory for the retailers. As there is no enough stock of goods, that may result in low sales and carrying large inventory increases the costs and decreases the margin. And these two situations reduce the profit.

The efficiency of the reseller’s inventory management is stock-turn rate (Inventory turnover rate for producers). The key to succeed in the retailing business is realizing a heavy quantity of sales on a small inventory as probable while maintaining enough stock to meet the demands of the customer.

Stock turnover is also known as inventory turnover it is rate or ratio that shows the number of times the company has sold and replaced stock in a particular period.

To determine: Whether the calculated stock turn rate is better or worse.

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I need help with completing the following  Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.
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