EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 13, Problem 13.17VC
Summary Introduction
Case summary:
The age of television shopping goes hand in hand with the television itself. In the year 1982, home shopping network made it a full-time attempt. Early home shopping network was just into invention of products, order taking, and presentation. The company is best at selling its products and giving outlet to genuine products.
To discuss: Whether home service network has a bright future or not, explain with reason.
Retailer:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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