EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 13, Problem 13.16VC
Summary Introduction
Case summary:
The age of television shopping goes hand in hand with the television itself. In the year 1982, home shopping network made it a full-time attempt. Early home shopping network was just into invention of products, order taking, and presentation. The company is best at selling its products and giving outlet to genuine products.
To discuss: The concept of retail life cycle relating to home service network.
Retailer:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other businesses.
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