International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12.4, Problem 3QS4
Summary Introduction
To Determine:
A firm researching a very unfamiliar but potentially very profitable market might be best to do what?
Introduction:
A firm researching a very unfamiliar but potentially very profitable market might be best to do ENVIRONMENTAL SCANNING.
Environmental scanning identifies the opportunities and threats that exist in the environment. It is a relentless process which includes monitoring of both the internal and external environment of a firm so that information can be collected which will help in decision making. It is also called X-ray of the environment as every small thing in the business environment is studied.
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International Business: The Challenges of Globalization (8th Edition)
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