International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12, Problem 3TAI2
Summary Introduction
To Explain:
Type of research do you think Sony used to “get inside the heads” of its target market?
Introduction:
The business culture supports the international business in any country. There are a lot of actions and information needed to start the same. Sony’s Mini Disc recorder/player was enormously famous in Japan.
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International Business: The Challenges of Globalization (8th Edition)
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