International Business: The Challenges of Globalization (8th Edition)
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12, Problem 4TAI2
Summary Introduction

To Explain:

Whether the firms in certain cultures prefer to conduct certain types of market research.

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