International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12.1, Problem 2QS1
Summary Introduction
To Determine:
Forces should a company research when assessing a nation’s business environment.
Introduction:
There are many forces existing in a nation’s business environment which are outside the control of a company, the managers of the company should examine and research on these forces when assessing an environment. The forces which should be considered are:
- Political forces
- Social and cultural forces
- Technological forces
- Legal forces
- Economic and Financial forces
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