International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12, Problem 2TAI1
Summary Introduction
To Explain:
The Role does the business media play in setting the tone for a nation's investment climate.
Introduction:
Media plays a crucial role in setting the tone for a nation’s investment climate. Media is so powerful in today’s scenario that effects economic and political relationship between the countries. Media can convey the message from the root level to the interested parties like a prospective investor. The demand of the general public, law, and order, growth scenario etc can be accessed through media to some extent.
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International Business: The Challenges of Globalization (8th Edition)
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