
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12.1, Problem 3QS1
Summary Introduction
To Determine:
Evaluating a product from a certain country as superior to similar products from other countries
Introduction:
Porters Force of Competitive Advantage also helps to study superiority of similar products. The theory of
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