Chapter 12.3, Problem 1QS3

Summary Introduction

To Determine:

Obtaining information that already exists within or outside the company is called what?

Introduction:

Obtaining information that already exists within or outside the company is called secondary market research. Market research means gathering information about the target audience in the market. It is of two types’ primary market research and secondary market research.

Secondary market research is data and information which has already been organized and analysed by other sources. Such data can be directly used by taking the information from the reports of the government agencies, the internet or from media sources.