Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 12.4, Problem 2QS4
Summary Introduction
To Determine:
A trade show is the same thing as what?
Introduction:
A trade show is the same thing as EXHIBITION.
Trade show is an affair where different industries can come together to display and exhibit their products and services. It is an exhibition where the recent trends can be unveiled and the competition products can be studied. Exhibition or a trade show provides abundance of information about the new products about to be launched in the industry. The setup of trade shows in different countries is different. A particular exhibition is usually meant for one kind of industry only and they are not open to the general public.
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